As part of a program to promote summer reading in underserved communities, the airline has installed free book vending machines in a Washington, D.C., neighborhood, that has limited access to reading resources, according to a press release.
The initiative, which is a joint effort with Random House Children's Books, launched on Wednesday, with vending machines installed in a church, a grocery store and a branch of the Salvation Army in Southeast D.C., the Kojo Nnamdi Show blog reported.
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Washington Redskins quarterback Robert Griffin III reads to children
at the ‘Soar with Reading’ kick-off in Southeast, D.C.
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ABOUT JETBLUE: JetBlue is New York's Hometown Airline™, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 32 million customers a year to 90 cities in the U.S., Caribbean, and Latin America with an average of 875 daily flights. For more information please visit JetBlue.com.
ABOUT RANDOM HOUSE CHILDREN'S BOOKS: Random House Children's Books is the world's largest English-language children's trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, ebooks, and apps, the imprints of Random House Children's Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company's website, Kids @ Random (www.randomhousekids.com), offers an array of activities, games, and resources for children, teens, parents, and educators. Random House Children's Books is a division of Random House LLC, a Penguin Random House Company.
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I think this is a fabulous idea... I hope this is implemented in more places xox ♡
ReplyDeleteHi Launna, yes I agree, I hope more companies get on board and see how important early reading is.
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